Models invade Sao Paulo

Under the theme "Languages", the 28th edition of the Sao Paulo Fashion Week begins on Sunday, 17/01, and it continues until next Friday, 22/01. For six days, the 38 participating brands will present their Winter 2010 collections in Ibirapuera Park, and a few locations outside of the Building of the Biennial. As happened in Fashion Rio, the new faces and neotops who must lead the parades. The tops, both Brazilian, how many international ones, will be the exclusive brands.

Sunday is Alessandra Ambrosio (WAY), Izabel Goulart (MEGA) Cauã Reymond and actor on the catwalk Colcci, replacing Gisele Bundchen, who recently had a child. According to the press office, the star continues übermodel branding campaign, which will be photographed by David Sims at a studio in New York. Today is also the American Chanel Iman on the runway do SPFW, parading for the brand Rosa Cha, who returns to the national calendar, after parading a few seasons in the United States. It is noteworthy that Chanel will be in the branding campaign, as photographed in Sao Paulo.

On Monday, 18/01, Caroline Trentini (WAY) will be the star of the launch of the collection of designer Alexandre Herchcovitch. On the same day, the Dutch Lara Stone, the rage in the fashion world, campaigns for Forum Tufi Duek, which brand is the star of the Winter 2010 campaign, as photographed in New York. The top is already in Brazil, where he arrived on Saturday, accompanied by her boyfriend.

Jesus Luz (FORD) promises start screaming steric presentation of Ellus. The parade, held on Tuesday, 19/01 at 19:30 pm, will also soundtrack composed by him. And do not stop there: Jesus commands the after party on the same day, in addition to starring alongside Cintia Dicker (WAY), the next branding campaign. The next day, the Animale promises to lead to the catwalk in the event the best casting of their history. The Brazilian Ana Beatriz Barros LUMIÈRE (), Flávia Oliveira (FORD), Jeisa Chiminazzo L'EQUIPE (), as well as world No. 1 and absolute star of the brand, Raquel Zimmermann (FORD) already confirmed, will be joined by international tops, as the Polish Anja Rubik and the Russian Sasha Pivovarova, which should shake the presentation.

Burberry lookbook Spring 2010

B Magazine COLLECTIONS by Roger Rich

Fashion editor: Sam Ranger

Models: Ieva, Aleksandra and Jason

Top Trends for Summer

Geometry Lessons:

This season, designers indulged their urge to bend, fold, twist, and otherwise manipulate fabric in ever bolder (and bigger) ways. The dresses at Calvin Klein gave new meaning to the term boxy, as Francisco Costa, just like Alber Elbaz did for Lanvin, experimented with the one-shoulder dress. Grecian draping made waves on the runways of John Galliano and Versace among many, making them a hit on the red carpet.

Calvin Klein, Lanvin

Versace, John Galliano

Go flat!:

One of the season's hottest trend were flat shoes in all their forms. Gladiators, sneackers, sandals ruled the runways. There's still plenty of wedges and heels for summer, but designers who target to a younger audience made of flats the shoe of the season.

Marc by Marc Jacobs, Lacoste

Anna Sui, Chloé

Androginous works:

Remember this: the boyfriend jacket is the new cardigan. Probably one of the hottest trend this season is the boyfriend jacket, which is basically what before we used to call a blazer. Stella McCartney made of it her main look, and presented a version of it in every colour. Rag & Bone remained in darker colours, so did Burberry, unlike Chloé who presented it as feminine as it could be. Without a doubt this is the must have piece for summer, and you can even use it later, as in fall 2009 and even spring 2010 the boyfriend jacket was stronger than ever on the catwalks.

Burberry Prorsum, Rag & Bone, Stella McCartney

Chloé, Rag & Bone, Erin Wasson X RVCA, Stella McCartney

Eighties are back:
Leave it to a new generation of designers—Proenza Schouler, Alexander Wang, and London's Meadham Kirchhoff, included—to revitalize the eighties. The rebel feeling of that decade has ruled the catwalks of the most rebel designers. Either if it is for day wear or night, some of the trends of the eighties are present. Denim is hot! Denim shirts, jeans, jackets, anything denim can make your look be very eighties, but don't exagerate! Just use a denim piece per look. Big shoulders, like the ones on the Balmain jackets, are also a big trend, so are the shirts.

Meadham Kirchhoff, Alexander Wang

Balmain, Proenza Schouler

Shoes, Shoes, Shoes!

Alexander McQueen

Chanel

Marc Jacobs

Prada

Yves Saint Laurent

Burberry Prorsum

Louis Vuitton

3.1 Philip Lim

Marc by Marc Jacobs SS 2010

He's fashion's biggest superstar, no question, and he earned that reputation all over again this week with his fantastic signature collection. Under the circumstances, it's probably no surprise that his little-sister show, with its best-bits-from-the-vintage-store mentality, can be something of a letdown. But the Marc by Marc Jacobs line he presented for Spring today was one of his liveliest in a while.