Sunday 4 October 2009

Lindsay Lohan's Paris Fashion Week Failure

From style.com:
The wall of cameras at the end of the runway was double the size it was last season, and there was an impressive turnout of industry professionals and curious onlookers at
Ungaro today. In a bid for easy headlines, CEO Mounir Moufarrige recently replaced Esteban Cortazar with an unusual team: the little-known Spanish designer Estrella Archs and, as "artistic adviser," the actress turned self-bronzer entrepreneur Lindsay Lohan. Would the move turn out to be a bit of counterintuitive brilliance—the Olsens, after all, have had a bona fide hit with The Row—or would the results be as embarrassing as a streaky orange fake tan?
In separate interviews a couple of days before the show, Archs discussed reviving the DNA and Lohan mentioned injecting a bit of youth into the brand—not necessarily mutually exclusive notions for a label that was beloved by eighties party girls. The show opened on an up note, with a strapless fuchsia plissé minidress—two Ungaro signatures rolled into one—and Archs turned the house's polka dots into a charming enough heart print on colorful sequined jackets. So far, not so bad…but it wasn't destined to last.
This quickly devolved into a bad joke of a fashion show, one with questionable color combinations, "bad eighties" draped silk jackets and drop-crotch pants, old-fashioned and ill-judged fur stoles, and, yes, tasteless sequin pasties. To top it off, the fabrics and the construction lacked the finesse you expect from a famous Avenue Montaigne brand.
To be fair, Archs had just about a month to design the collection. But both she and Lohan (if she sticks around long enough) will have to work a lot harder next time to impress the editors and buyers who witnessed this disappointing debut.
In order to see the (notable) differences between what was and what it is Emanuel Ungaro, i'm going to compare only three "similar" looks from the spring 2009 and spring 2010 collections:

This dress is not that bad, in fact, it could go as a Hervé Leger design. But here is where the problem is, we are not talking about any brand (no offense to Max Azria), but Emanuel Ungaro, whose clothes were worn by the most important socialites of the '80s. Compared with the design by Esteban Cortazar, the little white dress seems a safe bet.This is where it gets worse. I have no words for the Archs / Lohan design (right), the heart-shaped nipple pasties are horrible, unbelievable that were put in a fashion show for a brand like this. It's a totally trashy look, not even compared to the design of Cortazar: sophisticated, feminine, and not an insult to fashion, nor to women!

Towards the end of the show it was all lost. The white dress is not that ugly, but the fur ruined it. First, the fur covers half the dress, and basically doesn't let it shine, and besides this kind of fur is very 90s! As an example, and in opposition, Cortazar designed an evening gown, sexy, bold, yet sophisticated at the same time.

Personally I think that they made a very bad move by hiring Lohan only for the advertising. In first place it seems like an insult to all those talented people who could have taken her place, doing a much better job because in the end, what matters is fashion, the design, the final work, not the advertising that is received! Both have much to learn, especially Lindsay, if she really had some work in the collection. A collection which was totally out of context, a pathetic attempt to follow the Cortazar line at Ungaro, I think that this collection belonged to Los Angeles more than to Paris Fashion Week.

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